Ex-Razorpay engineer. Built the original spreadsheet. Reads RBI minutes for fun.
We believe finance has been gatekept,
complicated on purpose,
and split across ten apps
for far too long.
Six things poiso will never do.
Sell you a product.
No commissions, no kickbacks, no "recommended" fund that pays us a slice. The only money poiso makes is your subscription.
Pretend to time markets.
Nobody can. We refuse to dress up bets as research. We focus on what's controllable: allocation, fees, taxes, behaviour.
Sell your data.
Your portfolio is read-only and end-to-end encrypted. We can't sell what we can't see.
Use jargon.
"Tax-loss harvesting" → "use losses to cancel gains." Every screen passes a 13-year-old's eye-roll test.
Push FOMO.
No "limited-time IPO" banners, no countdown timers on crypto. We sell patience. Markets sell the rest.
Hide the math.
Every number on poiso has a "show me how" button. The formula is on the next tap, always.
Born from a spreadsheet.
Poiso started in March 2024 as a 4,800-row Google Sheet built by Aarav, a founding engineer who wanted to understand his own portfolio. He showed it to seven friends. All seven asked for a copy. Within a month, the Sheet had crashed twice and Aarav had quit his job.
The original product was a single page: paste your holdings, get a one-paragraph diagnosis. It did one thing — read what you actually owned and told you, in English, what was wrong. We still consider that the soul of the product.
Today poiso is a team of twenty-three spread across Mumbai and Brooklyn. We've answered 4.1 million calculator queries, x-rayed ₹2,140 crore of household wealth, and stayed independently funded. No VCs in the cap table — we want to outlive funding rounds.
We're building for a generation that distrusts banks, finds Bloomberg unreadable, and refuses to wait until 50 to "get serious about money." Money is serious. It's also yours. The two facts deserve a product that respects both.
A handful of people
who care too much.
Engineers, ex-RBI economists, an actuary, and someone who used to write Bloomberg's worst-named newsletter.
Previously at Headspace and Apple HI. Wants every product to feel like a deep breath.
Ex-RBI economist. 11 years across monetary policy and household finance.
Built the AI x-ray. Spent two years at OpenAI before deciding finance needed her more.
FRM, FIA. The reason our retirement calculator handles 96% confidence intervals.
Bloomberg → poiso. Believes "annualised" is a word you should never say to a real human.
Holds the keys. AES-256, SOC2 Type II, and an aggressive aversion to logging anything.
Talks to every new user in the first 7 days. Loves spreadsheets, hates spreadsheets.
Two years compounding.
From one founder, one spreadsheet, and seven curious friends — to a quietly serious product used by hundreds of thousands.
The spreadsheet.
Aarav builds a portfolio analyzer in Google Sheets for himself. Seven friends ask for a copy. A clear product-shaped hole appears.
poiso v0.
A single page launches with a single calculator (SIP) and a single button (Analyse). 4,000 signups in week one. We promise we’ll never spam.
The AI x-ray.
We ship the chat-based portfolio analyzer. Naina trains it on 11 years of RBI household survey data and 300+ real anonymised portfolios.
14 calculators · 1M users.
We cross a million monthly users. We don't celebrate — we panic and double the security team. Then we celebrate.
Building quietly.
We have no growth-hack roadmap. We have a roadmap of fewer features, more honesty, and a tax-harvesting tool by Diwali.
Work with weird care.
Five open roles. We hire slowly. If we say yes, we mean yes for a long time.